Use Cases · Where spark runs

Six executive functions. One operating rhythm.

Start with the function under the most pressure. The room, the decisions, the owners and the deadlines are configured to it — then every other function connects to the same core.

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CEO ScorecardLead-to-Cash
LiveIllustrative
Pipeline
SAR 63.8M
On track
Win rate
92.7%
On track
Net margin
34.8%
Below target
Collections
61 days
Attention
Open decisions
20
4 overdue

Lead-to-Cash — Stage conversion

  1. Lead100%
  2. Qualified62%
  3. Proposal41%
  4. Won28%
  5. Delivered27%
  6. Cash19%
Cash conversion below plan Owner: CFO Executive · Due in 3 days

Every figure on this screen is sample data for illustration. Live rooms are configured to the client’s own sources.

The rooms

Seven rooms. Pick the one under the most pressure.

Spark Room

CMO SPARK Room

Enterprise Lead-to-Cash, end to end

Pipeline · conversion · delivery · cash
Spark Room

CMO SPARK Room

Demand and marketing

Channels · campaigns · spend · demand
Spark Room

CSO SPARK Room

Sales and pipeline

Activity · conversion · forecast · coverage
Spark Room

CFO SPARK Room

Financial control

Cost · cash · working capital · position
Spark Room

CHRO SPARK Room

Workforce

Headcount · performance · retention · talent
Spark Room

Governance Room

Compliance and closure

Obligations · findings · controls · evidence
Spark Room

COO SPARK Room

Operations and delivery

Capacity · productivity · quality · fulfilment

The pilot

One entity or one priority. Twelve weeks. Reversible at review.

Includes

The room and executive views · the decision workflow from signal to closure · the accountability model and cadence · connection to the agreed data sources · working sessions with the leadership team.

Does not include

Replacement of any existing system · data remediation — an unreliable source is shown as unreliable, not silently corrected · scope beyond the agreed function or entity.

Leadership supplies

One executive sponsor with authority to decide · access to the agreed data sources and the named owner of each · the leadership team’s presence at the cadence.

A signal becomes a decision. A decision becomes a closed action.

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